Why?  Well, my wife had gone to college knowing in her heart that she wanted to be a dentist.  Nothing would have made her more happy and satisfied with her life until she accomplished this goal - And she did!

As any husband would be, I was so excited, happy, overwhelmed, crying even, when she completed her D.D.S.  But something went terribly wrong right after...

She came home crying one day, wondering why her life sucked so much - doubting all that time she spent in dental school.  I thought everything was okay.  I mean I was working as a business professor, making decent money and she was dwarfing my salary with her full-time job as an associate at a very busy dental office in California.

I later found out, that she was being overworked seeing over 30 patients a day (mostly HMO and Medi-Cal patients), stressed because it took her over 70 minutes to commute to work (each way), and the patients she was dealing with were disrespectful, uncooperative, and an-all-around pain in the ass to deal with.

So...  We started a dental practice close to home.  3.2 miles away from home to be exact (taking about 7 minutes to commute to).

And before you know it, we were getting patients, closing cases, completing treatment, and leveraging our efforts...  I soon went to a part-time status at the university so I can help out more at our dental practice...

But, I never really wanted to share my secrets with anyone because I wanted to put my head down, work hard, keep my mouth shut, and keep depositing money into our bank accounts - on a daily basis - hand over fist.

I kept repeating this process over and over and over again without sharing these strategies. (Can you blame me?)

But making money in this field didn't always come easy for me.

At One Point During The "Building" Phase of Our Practice, I Actually Doubted Everything That I Learned In Business School, Until NOW...

I had listened, tried, experimented, and bought into almost every gimmick marketing system and practice management consultant out there.  I hated it.  I wanted to "unlock the secrets of getting new patients" - which was much harder than I had anticipated.

Being a researcher, I dived back into all of the marketing journals to find the holy grail that would blow up our bank account and skyrocket our business with almost no effort or money.

...that was a total waste of time...

Sure, I eventually found and developed powerful strategies that got patients in the door... a ton of patients at that.  (This is where being a meticulous, anal, diligent advertising tester paid off.  And I'm about to share these strategies with you... so keep reading).

But before I start sharing these secrets with you, let me tell you that I still got sucked into these "make-more-money" dental seminars and I still bought the "get-more-patients" systems peddle by so-called marketing experts. 

Can you blame me?  I am just like you... I wanted to see (or read) what all the hype was about. 

I was sooooooooooo stupid because I remember getting all hyped up, coming up with stellar profit forecasts in excel, thinking how my wife and I were going to get rich overnight.  And it was just all one BIG disappointment!

In fact, let me take a moment to shatter a few myths propagated by the so-called "experts" in our industry...

Keep reading, because I'll show exactly how to attract higher quality patients and prospects to your dental practice without making the $161,476 mistakes that I've made...

In Fact, It's About Time That
I Come Clean and Tell You Everything...

I've worked very hard, for many years, spending a ton of money to learn what I've learned...

I've completed my undergraduate, masters, and doctoral studies in business with concentrations in marketing, management, economics, statistics, and finance - But my most profound, eye-opening, educational, experience was from the school of Hard Knocks... 

The real world...

I've struggled for years on end and have experienced many sleepless nights sitting in front of my computer developing and testing different dental marketing strategies like a possessed maniac!

All in all, I've created more "money losers" than "money makers."

Nowadays, almost anything I put together are money makers...

Why?  Because I've already tested, tested, tested, and re-tested every little marketing strategy and management tactic.

I know what will absolutely work, and more importantly, what won't.

I simply DON'T bother with stuff that doesn't work and I keep doing stuff that consistently works.  And then, I build from there...

(Sounds easy, huh?)

You're probably thinking, "Gee, this guy's pretty full of himself..."

Now, I'm not saying all these things to show off in anyway.  I just want more people to know the truth about marketing, management, and sales in a clear, concise manner that's not diluted, watered-down, or regurgitated from a textbook.

I want you to open your eyes and understand that what I'm saying right here, right now is quality information because I've gone through the same exact things you have.

I'm not a dentist with an M.B.A. (I'm the one teaching them how to run businesses)...  I'm not an RDH turned practice consultant (I don't teach RDH courses, I teach university level business courses and have a consultancy practice)...  I'm not a motivational speaker (I actually co-own and run a successful dental practice)...  I'm not a business expert who "thinks" he knows what "might" work... Nor, am I trying to sell you a gimmicky course or get you to buy into an expensive seminar series...

I actually do it every day...  I actually practice what I preach...

I don't fuss with what doesn't work anymore - that's a good way to lose money. (money that's meant for payroll, vacations, college funding for kids, savings, new car, down payment on new house...).

With that in mind, I want you to stop screwing around with the "money losers," and start implementing strategies that are "money makers."

Quite simply because the "money losers" are complete WOMBAT's... Waste Of Money, Brains, And Time.

In fact, you're probably implementing business management and marketing strategies that are not working too well, yet you still do it because you hope things will change...

I guarantee you that they won't.

Why?  Because money losers will always be money losers...

Like you, I'm sick and tired (pissed off even) of all the crap that's being passed off as good business and marketing advice...

In fact, there is so much CRAP peddled by self-proclaimed experts that it's really hard to sort out the difference between good information and bad information.  And, because of this, you and hundreds of thousands of your colleagues get screwed...

That's Why I Plastered All This Information for the Whole World to Read... "I've Had Enough!"

I decided to put together an effective dental marketing program with some of this country's foremost experts in the field of marketing and sales to finally expose the closely guarded secrets on what I knew about making money in dentistry, and "set the record straight" once and for all...

No Glitz...  No Glamour...  No Gimmicky Cold-Calling Machines...  No Sales Pitches...  No Free Car Giveaways... No Bull Sh*t...

Because making money in dentistry is not hard - there are simple little formulas that you simply MUST follow.  I've dedicated my life's work in developing marketing strategies that work - Period!

I am very passionate about what I do and I love helping others become successful.

And, I wanted to put an end to all the marketing and practice management nonsense once and for all.

I held nothing back...  I expose it all and gave everything I had in creating it...

And I swear, this will literally Turbo-Charge your practice - or you pay us nothing...

These strategies that I will share with you have changed so many people's lives.  I can't even begin to tell you how these strategies have changed my life...

But Why Would Dentists Even Pay
Attention To What I Have To Say?

(You're Probably Thinking, "Who The Heck
Is This Guy," Right?)

I was pretty much unknown until fairly recently...

It wasn't until a dentist from San Francisco, CA phoned me up and said, "you have to do everything for me because I can't trust my staff to do anything, I'll pay you double your full consulting fee for it..."

For once in my life, I was speechless...  Because until then I kept my "secrets" under tight wraps (hidden away from the world) and revealed just a few of these killer strategies to a very select few (mainly my wife's dental school classmates)...  Even though these other dentists were in different parts of the country - and sometimes in different parts of the world.

Over the past 14 years, I've tested, devoured, and learned everything I could from everyone I met (from school and the real world).  Heck, I even went to school to get my business Ph.D. because I wanted to know everything about building a successful business...  (I mean, let's face it if you're going to take out anywhere from $250,000 to $1 million to open a dental practice, it better be successful...)

Wait, it doesn't end there...  This will really bake your noodle...

...The same dental marketing strategies I use and implement on a daily basis, still work TODAY so you can enjoy a consistent stream of new patients...  Without spending boat loads of money or wasted effort reinventing the wheel.

Originally, I had absolutely NO intention in sharing these secrets on a "large scale" - or any scale for that matter.  Actually, I'm still NOT going to...

(Keep reading to see what I mean).

After kicking myself in the butt, ripping out my hair, and stressing for no apparent reason, I find myself so empowered with all of the stuff I've mastered and perfected over the years that every time some practice management consultant, self-proclaimed marketing expert, or know-it-all dentist chimes in and brings up the topic of marketing or management, I have a REAL hard time keeping my mouth shut.

I wanted to expose them all...

...And I Wanted To Show Other Dentists
That Owning a Practice Can Be Fun Again...

Unless human behavior changes - I'll make money every year I implement these secrets and strategies...

In fact, here are just a few tidbits of my accomplishments in the past decade to show you that I'm the "real deal" and why dentists who are serious about being successful can't wait to hear what I have to say...

• Since 1997, I've discovered a time tested marketing approach that allowed me to get the "right" kind of people literally begging to buy what we have to sell.
  
  These marketing strategies were then changed and adapted to fit into our dental practice — the results were unbelievable.  Some dentists have told me that they wished they had met me twenty years ago.
   

• I've actually gotten countless people who were cheapskates and weren't interested in quality dentistry to actually come in for treatment at full U.C.R.!
  
  And, I didn't have to do any hard selling to convince them to buy into our services.  I've discovered techniques that actually make people want to agree with you - even if they don't want to.  (This will give you the unfair advantage over your competitors...).
   

• I've built (from scratch) a unique referral system that actually gets patients to refer.
  
  These simple little referral strategies will literally double, even triple, your patient base in as little as 18 months.  In fact, there are some cases where I've gotten free publicity from the local news because of these referral strategies.
   

• I've conducted multiple test ads and marketing plans that truly get you the response you need to sky-rocket your new patient flow.
  
  I test everything from font size, to font type, to page layout, ad design, day that the ad runs, front-end marketing, back-end marketing, drip-marketing - You name it, I've probably already tested it.  As you recall earlier in this letter I've spent $161,476 in testing (for some of you, this is your net, after tax income - and I spent this amount on testing various marketing pieces alone)...
   

• I've personally ran surveys, conducted academic research, and held focus groups to see what patients really want from their dentists.
  
  That's right, I'm that anal...  In fact, when you consider all of the so-called experts out there, very few of them will get off their asses and actually conduct actual field research and trial testing to see if what they preach actually works.  Sure, I'm traditionally educated - and proud of it, but without applying that knowledge and testing it in the real world, it will do you NO GOOD!
   

I could go on and on and on...  But it really doesn't matter how much experience you have or experience I have, the BIG question in your mind is...

Here's What's Included In
This Amazing Program...

Here's just a taste of what's included:

Simply Put.  This Is Not Your Average, Run-Of-The-Mill, External Marketing Program...
Far, Far From It... (Keep Reading)

This unique, one-of-a-kind dental marketing program is tailored to your practice - it just takes 15 minutes of your time to implement at the beginning and that's it - we take care of the rest.

You'll be amazed, shocked, left in a catatonic state when you experience my...

Dental Marketing Secrets^TM
The Effective, Custom, Tailor-Made, Results-Oriented Dental Marketing Program


Learn How to Grow, Manage, and Multiply Your Practice Profits with Patients Who Are Eager To Hire You, While Your Motivated Staff Does All the Work...  So You Can Do What You're Good At... Dentistry...  Guaranteed Or You Pay Us Nothing...

"OK, All This Sounds Great, But
How Much Is This Going To Cost Me?"

Before you commit to anything I want you to:

1. Know that I don't want the whole world to know these secrets, for the simple reason that it will become less and less effective.  So that's why I placed a cap on the number of dentists to be on this program.  After that - that's it.  Of course, if a dentist or two decides to drop out of the program, you'll be the next in line.

2. Know that this program is high in demand.  Why?  Quite simply because great marketing programs and practice management coaches limit the number of dentists they work with.  I don't want to service 25,000 dentists - that's a great way to lose effectiveness.  And, by limiting it to a set number of dentists, I'm assured that I can work with people who want to work with me...

3. Know that the introductory price of this program is set in stone only for those who act right now.  After that, then I have the right to increase my fee (and I will exercise that right in the future).  But for the lucky few who act right now, you'll be able to take advantage of my reduced fee for as long as you stay on the program.

Why all these stipulations?  Because I want to make sure that you're as serious about your success as I am serious about helping you succeed.

So It's First Come, First Served...
Absolutely, Positively NO Exceptions.

Okay, let's forget the fact that there's a restriction of the number of dentists who get to participate.  The reason why you NEED to take action today is simply this...

Without this valuable knowledge (the kind you can't get from a book or seminar), you're truly "missing out" on making your dental practice more profitable, less stressing, and more efficient.  Your appointment book is still going to have holes and you can't complain about anything because you didn't take the initiative.

Let's be honest for a second, there's a limited number of people in your area who need your services - if you don't scoop them up, then who will???

Your competitors...  that's who...

Look, if you truly want to maximize your profits and take your practice to the next level, and if you're confused, frustrated, and stressed out like I am of all the B.S. that plague our industry, then you need to participate in this program.

There's no crazy, mixed-up, non-tested, non-proven systems or CD's to buy because you and I know that they're just going to sit on your shelf and gather dust.

If money is tight, don't worry.  The marketing and management fees are billed on a monthly basis (and are very reasonable).

But if you don't have working capital to implement an effective external marketing program, then we have very affordable financing solutions to minimize the cost of this marketing investment (It's like Care Credit or Capitol One's Dental Fee Plan, BUT for dentists).  You simply can't let this opportunity pass you by...

Why can't you let this pass you by?  Quite simply because this external marketing program just FLAT-OUT WORKS!!!

Okay, Decision Time...

Think about how many more patients you can get, how much more effective your staff can be, how much lower your overhead could be...  What's that worth to your practice?  What's that worth to your family?  What's that worth to you?

Just think about how much more time you would save by letting me take care of everything for you?  And you won't make those costly mistakes ever again...  Just think about how great it would feel to know that this month is going to be better than last month, and that next month will be better than this month...

Wouldn't it feel great if you could spend more time with your family, take more vacations, pay off your school loans and business loans, and get that nice car you've been thinking about, or how about buying that dream home (or a vacation home)?

That's the financial freedom your practice can give you, if it's done right!

Okay, getting back to how much this costs...  I was going to originally price this whole complete external dental marketing program - to the tune of $60,000.  Now before you faint, I won't be charging that ridiculously high amount.

But before I tell you, How much do you think this is worth?

If you had $60,000 to invest into your dental practice, knowing that you'll make back $600,000 to $1,000,000 a year...  Would you drop that kind of cash on this program?  That's more than a 10:1 return on investment - Your retirement account should be so lucky... (hold on, I'll tell you the price in a little bit)

But Before I Do, Just Look At
Your Other Marketing Options...